About Me

Since an early age Alex shows great creativity and imagination, which develops especially  in  painting  and  photography. After graduating in Audiovisual Communication at the Polytechnic University of Valencia, he moved to Madrid. In May 2000, he started working with Producciones Alamo Films in the Management Department.

In 2002 he decided to leave Spain to spend a year in London working in the Management Department for the English production company Serious  Pictures.  After returning from London he works as an assistant director in Madrid, Barcelona and Valencia.

He has shot  spots  in Europe (Milan, Bulgaria, Croatia, Spain...), the MENA region (Dubai, Istanbul, Beirut, Oman...) and in other countries such as  Chile, Peru, Argentina or Canada, for leading brands such as Movistar, Orange, Huawei, Mercedes, KFC, Burger King, Dominos, LAN... etc. 

In 2020, he took step into television directing the documentary series "Loving Comunitat Valencia" starring Hu Zhao for the regional channel Apunt Media.

He  is  a  filmmaker  with  a  special  sensitivity  to  aesthetics and attention  to detail. His style could be defined as eclectic, romantic and somewhat naive.  Witha clear influence of  the world of cinema and  photography,  he  manages  to  tell  stories  through  attractive cinematographic images.

He  also  shows  versatility  by  filming  in  different  genres  of advertising, from more intimate pieces, spots where humor plays a big role, to big productions. He currently lives between Madrid and Mallorca and spends seasons in the US.