Since an early age Alex shows great creativity and imagination, which develops especially in painting and photography. After graduating in Audiovisual Communication at the Polytechnic University of Valencia, he moved to Madrid. In May 2000, he started working with Producciones Alamo Films in the Management Department.
In 2002 he decided to leave Spain to spend a year in London working in the Management Department for the English production company Serious Pictures. After returning from London he works as an assistant director in Madrid, Barcelona and Valencia.
He has shot spots in Europe (Milan, Bulgaria, Croatia, Spain...), the MENA region (Dubai, Istanbul, Beirut, Oman...) and in other countries such as Chile, Peru, Argentina or Canada, for leading brands such as Movistar, Orange, Huawei, Mercedes, KFC, Burger King, Dominos, LAN... etc.
In 2020, he took step into television directing the documentary series "Loving Comunitat Valencia" starring Hu Zhao for the regional channel Apunt Media.
He is a filmmaker with a special sensitivity to aesthetics and attention to detail. His style could be defined as eclectic, romantic and somewhat naive. Witha clear influence of the world of cinema and photography, he manages to tell stories through attractive cinematographic images.
He also shows versatility by filming in different genres of advertising, from more intimate pieces, spots where humor plays a big role, to big productions. He currently lives between Madrid and Mallorca and spends seasons in the US.